Catch up on Leadership Summit 2024
IAB UK's Leadership Summit 2024 took place at Sopwell House, 7 - 8 March, providing a unique chance for senior decision makers to come together to tackle the biggest issues affecting digital advertising and shape a successful and sustainable future for our industry.
Catch up now on two days of standout speaker sessions as well as watching our highlights film for an inside take on Leadership Summit 2024.
The IAB UK Podcast at Leadership Summit
Live from the scene of Leadership Summit we spoke to some of the 150 delegates for a special episode of the podcast. Hear from Sky News’ Political Correspondent, Sophy Ridge, Ipsos' UK&I Chief Executive, Kelly Beaver, 4 Day Week Global's Dr. Dale Whelehan, and many more.
Thought leadership from our sponsors
Mantis
Contextual targeting is not just a passing trend; it's an emerging force that will gain even more traction over the next 12-18 months
Microsoft Advertising
2023 was the biggest year for Artificial Intelligence (AI) yet, and we are still just scratching the surface of what’s possible. Now in 2024, we’re moving into a time of ‘AI in action’
Permutive
Amid privacy shifts and cookie depreciation, programmatic advertising isn’t delivering on its promises. Advertisers need sustainable solutions to reach relevant and engaged audiences
Uber
Is the deprecation of the third party cookie the catalyst for a much-needed innovation boom in media planning and buying, much as digital did the same all those years ago?
Rewind Leadership Summit 2024
Townhalls
Advertising 2030: Kicking off a new workstream for IAB UK, we’re bringing together the brightest leadership minds in the industry to help construct a bold and progressive vision for the future of advertising
Sustainability in Digital Advertising: Join IAB UK, Ad Net Zero and the Global Alliance for Responsible Media (GARM) to explore the standardisation and adoption of emissions measurement in digital advertising
Privacy Sandbox: In this confidential opportunity to hear the latest from Google on Privacy Sandbox, you’ll have the chance to ask your own questions as the deprecation of third-party cookies in Chrome moves closer
Inclusive Leadership Workshop: Join IAB UK and The Unmistakables for a self-reflective and practical workshop that will help you create a high-performing and inclusive culture that works for everyone
Meet the speakers ...
Sophy Ridge
As Political Correspondent at Sky News, Sophy Ridge spent her time reporting and interviewing in Westminster and Whitehall. She then went on to front the Sunday morning political show before moving to the weekday political show, The Politics Hub.
Dr. Dale Whelehan
Considered an expert in the field of wellbeing, Dale is passionate about the intrinsic role work plays in fatigue and performance - and how shorter working hours can bring about radical transformation for people's health and happiness.
Ravleen Beeston
Ravleen has worked across both Agency and Media Partner side in her 20+ year career in Digital Advertising. Currently, Ravleen is the Regional Vice President of Microsoft Advertising Sales in the UK. In 2021 she was recognised as the UK’s Asian Woman of Achievement in Business.
Joanna Yarrow
With over 25 years’ experience in applying sustainability principles to projects ranging from household makeovers to multinational business strategies, Joanna brings confidence, humour, vision and clarity to the challenges of net zero, ESG and healthy, sustainable living.
Kelly Beaver
Kelly is Chief Executive of Ipsos in the UK and Ireland, one of the largest and most innovative research organisations in the UK. With over 2,000 specialist research, operational, and advisory employees across 12 offices, Ipsos delivers reliable information and a true understanding of Society, Markets and People.
Dr. Daniel Knapp
Dr. Daniel Knapp is Strategic Consultant for IAB UK with an advertising and media analyst career spanning more than 15 years of international experience. Daniel recoeved his PhD from the Lodnon School of Economics (LSE) on the sociology of algorithms and the datafication of media.
Dr. Grace Kite
Grace is a business economist who’s worked on hundreds of marketing analysis projects. In every one, she’s learnt what works to get growth, and coached marketing people on using their numbers to see the needed change. In 2023, she founded Magic Works, which offers practical, no-nonsense, training on what works in marketing and how to convince stakeholders to do the right thing.
Dyana Najdi
As Managing Director of UKI Partners and Specialists, Dyana is responsible for leading specialist teams across product, measurement and agency partners, defining product priorities and sales strategy to drive growth across our customers in the UK and Ireland.
Maggie Alphonsi
Maggie Alphonsi is the face of international women’s rugby and arguably one of the most well-known names in women’s team sports on the planet. Before announcing her international retirement in 2014, she represented her country an impressive 74 times, scored 28 tries, and helped England win a record-breaking seven consecutive Six Nations crown.
Karen Eccles
Karen Eccles is responsible for the commercial team at The Telegraph overseeing advertising, editorially integrated partnerships (EIPs), content syndication and e-commerce. She joined The Telegraph in 2017 and has previously held positions as the Managing Director Digital, Partnerships and Innovation, plus the Digital Sales and Innovation Director.
Asad Dhunna
Asad is the Founder Chief Executive Officer of The Unmistakables, an award winning consultancy that partners with organisations to embed equity, diversity and inclusion through a combination of senior leadership coaching, strategy development, skills building and systems rewiring.
Joni Morriss
As UK Head of Agency Partnerships at TikTok, Joni leads the entertainment brand's agency team who partner with the UK's leading media and creative agencies to deliver best in class solutions on the platform. Prior to TikTok, Joni has held senior commercial positions at Hearst, AOL, Microsoft and Digital Cinema Media.
Cath Waller
As MD of Advertising, Cath Waller oversees all advertising revenue streams at Immediate Media, across digital, social, video, audio, events, partnerships and print platforms. Cath has been at Immediate since its inception in 2011, when she was as an Ad Director of the Specialist portfolio. She subsequently launched and ran Immediate’s award winning Imagine content studio, before becoming MD in January 2023.
Katie Grosvenor
After 20+ years in advertising, Katie has worked with global brands, start-ups, scale-ups and agencies - helping to grow businesses, develop communities, transform technology and operational practices, as well as advocate advertising’s positive role in societal change.
Ashley Samuels-McKenzie
As the co-host of the podcast 'How I Became', Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. In each episode, he meticulously constructs a comprehensive biography of their guest's life, spanning from childhood to the present day.
Charles Parkinson
As the co-host of the podcast 'How I Became', Charles unveils the dramatic and emotionally charged life stories of inspirational leaders. In each episode, he meticulously constructs a comprehensive biography of their guest's life, spanning from childhood to the present day.
Toby Benjamin
Toby Benjamin has over 10 years of experience at the intersection of media and technology and leads a team of 750+ digital media specialists at dentsu media UK. In addition, Toby leads Merkle's media practice in the UK which comprises over 150 fantastic clients, focused on delivering relevant & impactful customer experiences in paid media that deliver meaningful business impact.
Tom Nash
Tom worked in both client-side and agency-side roles before joining OMD EMEA and establishing, leading, and growing their digital team. Tom joined MG OMD in 2022 as Chief Digital Officer and works with the MG OMD digital leadership team, client teams and centres of excellence across OMG to deliver excellence in digital execution, data strategy, measurement and effectiveness across our clients' campaigns.
James Chandler
James joined IAB UK in 2017 as our first ever Chief Marketing Officer, leading the strategy to engage with brands and agencies and celebrate what digital advertising can do. Over the past seven years he has challenged ‘Clickheads’ to reconsider their digital measurement strategies, put the perils of fake news centre stage at Engage and - most recently - encouraged advertisers to rediscover the joy of digital.
Jon Mew
Jon is the CEO of IAB UK. Having headed up marketing at Orange, Jon joined IAB UK in 2008 as its first Head of Mobile. He went on to become Director of Mobile and Operations and Chief Operating Officer, before taking on the role of CEO in 2017.
Joy the Bear
As IAB UK's Chief Digital Cheerleader, Joy helps the ad industry to rediscover the joy of digital advertising. This includes inspiring advertisers to rethink what online channels can do, celebrating digital creativity as chair of the monthly Joy of Digital award, and liberating marketers to think outside of that four-sided object.